Privacy Policy

Personal information provided to Little Help Agency LLC (the "Company") will be used for the following purposes.
Where separate consent has been obtained for a specific purpose of use, the information will be used within the scope of that purpose.
(Personal information may be provided to the Company's contractors to the extent necessary to achieve these purposes.)

1. Purposes of use
1) Personal information of customers
For the development, operation, and provision of marketing software and related services, and to introduce new services
2) Personal information of individuals who have contacted the Company
To respond to and manage inquiries, and to send related materials
3) Personal information of the Company's employees
For personnel and labor management, business administration, health management, security management, and similar purposes
4) Individual Numbers and specific personal information of the Company's employees and their dependents
For administrative processes involving Individual Numbers as required by laws and regulations, including the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures (the "My Number Act")
5) Personal information related to job applications
For recruitment activities

Little Help Agency LLC (the "Company") hereby discloses the following matters concerning requests relating to retained personal data (notification of the purpose of use; disclosure; correction, addition, or deletion of content; suspension of use; erasure; and suspension of provision to third parties) and requests for disclosure of records of provision to third parties.

1. Name and address of the Company, and name of its representative
Name: Little Help Agency LLC
Address: 3F Shin-Otemachi Building, 2-2-1 Otemachi, Chiyoda-ku, Tokyo 100-0004, Japan
Representative Member: Shinobu Kawano

2. Personal Information Protection Manager
Name: Shinobu Kawano
Contact: privacy_info@littlehelp.co.jp

3. Purposes of use of retained personal data
1) Personal information of customers
For the development, operation, and provision of marketing software and related services, and to introduce new services
2) Personal information of individuals who have contacted the Company
To respond to and manage inquiries, and to send related materials
3) Personal information of the Company's employees
For personnel and labor management, business administration, health management, security management, and similar purposes
4) Individual Numbers and specific personal information of the Company's employees and their dependents
For administrative processes involving Individual Numbers as required by laws and regulations, including the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures (the "My Number Act")
5) Personal information related to job applications
For recruitment activities

4. Contact for complaints regarding the handling of retained personal data
Complaints regarding the Company's handling of retained personal data are accepted at the Personal Information Inquiry Desk.

5. Accredited personal information protection organization
The Company is not a member of any accredited personal information protection organization.

6. Procedures for disclosure and related requests
To make a request for disclosure or other actions, please contact the Personal Information Inquiry Desk described in item 4. We will send you an explanation of the required procedures and the necessary application forms.

7. Measures taken for the secure management of retained personal data
The Company has established internal rules for the handling of personal information and specific personal information as well as rules for security measures, and implements measures in accordance with those rules (organizational, human, physical, and technical security controls).

8. Use of cookies and similar technologies
The Company's services may use cookies and similar technologies. If a user refuses to accept cookies, the user is deemed to have agreed in advance that some of the Company's services may become unavailable.

9. Information collected through external service integrations
Lumo, provided by the Company, can connect with external services used by our users (workspace administrators) at the user's direction. When a user enables an integration, we collect the following information from each service at the user's direction and use it to provide our services. Collected information is stored in an access-controlled environment and is encrypted at rest and in transit.

1) LINE Official Account (LINE platform provided by LY Corporation)
As the core of our services, Lumo connects with the user's LINE Official Account and collects the following information.
- Friend data: identifiers on the LINE platform, profile information (display name and profile image), and follow/block status
- Message data: the content of messages sent and received between the LINE Official Account and its friends
- Engagement data: reactions to delivered messages, such as clicks on links in messages
- Identifiers used to link a friend with the user's customer records through LINE Login (identity linkage)
Purposes of use: delivering and responding to messages, managing friends, analyzing delivery results, and identifying and managing the same customer across external services (identity linkage)

2) Shopify Integration
The Company offers an application distributed through the Shopify App Store (the "App") that connects a user's Shopify store with Lumo. When a user installs the App and enables the integration, we collect the following information from Shopify at the user's direction and use it to provide our services.
Information we collect:
- Customer data: name, email address, phone number, customer ID, tags, order count, amount spent, and similar attributes (we do not collect addresses)
- Order data: order number, order amount, order status, ordered items (line items), and similar attributes
- Checkout data, including abandoned checkouts: email address, phone number, checkout items, and amounts
- Product data: product title, price, inventory status, and similar attributes
- Storefront event data: behavioral events such as product views collected through Shopify Web Pixels (customer events), and the Shopify customer ID of a logged-in customer
Purposes of use:
- Identifying and managing the same customer across the Shopify store and the LINE Official Account (CRM linkage)
- Building customer segments and delivering messages based on purchase and behavioral history
- Sending messages triggered by Shopify events such as completed orders, abandoned checkouts, and product views
- Reporting on message delivery and related analytics
The App writes LINE linkage identifiers to Shopify customer metafields.
Customer email addresses and phone numbers are not used or displayed for LINE messaging unless the user explicitly enables those fields (off by default).
When the App is uninstalled, we delete the store's integration data and the store data synced from Shopify. We respond to deletion requests (customers/redact, shop/redact) and data disclosure requests (customers/data_request) sent by Shopify in accordance with Shopify's procedures.

3) HubSpot Integration
When a user enables the integration with their HubSpot account, we collect the following information.
- Contact data: name, email address, phone number, contact ID, contact properties, and similar attributes
- Company data: information about companies associated with contacts
- List data: list definitions and contacts' list memberships
- Product data: products registered in HubSpot
Purposes of use: identifying and managing the same customer across HubSpot contacts and LINE Official Account friends (CRM linkage), narrowing message audiences based on lists and properties, and reporting on delivery results
Based on the user's settings, Lumo may also write LINE linkage status (such as friend status) back to HubSpot contact records and record LINE conversations on the HubSpot timeline.

4) Klaviyo Integration
When a user enables the integration with their Klaviyo account, we collect the following information.
- Profile data: name, email address, phone number, profile attributes, and similar attributes
- Audience data: segment and list definitions and profiles' memberships
- Consent data: consent status related to messaging
- Catalog data: products registered in Klaviyo
Purposes of use: identifying and managing the same customer across Klaviyo profiles and LINE Official Account friends, narrowing message audiences based on audiences, and executing and analyzing campaigns that combine email and LINE
Lumo may also record LINE delivery events to Klaviyo.

10. Handling common to external service integrations
- Each integration is enabled at the user's direction, and users can disconnect an integration at any time.
- When an integration is disconnected, we delete the data collected and synced from that service.
- We respond to data deletion requests sent by each service provider in accordance with that service's procedures.

11. Entrustment of personal information processing
To the extent necessary to provide our services, the Company entrusts the processing of collected information to, or processes it on infrastructure provided by, the following providers. Servers of these providers may be located in and outside of Japan.
- Google Cloud Platform (Google LLC): application infrastructure, databases, and AI processing (data is stored in the Tokyo region, Japan)
- Cloudflare, Inc.: content delivery, edge processing, and file storage
- LY Corporation: message delivery (LINE platform)
- Stripe, Inc.: credit card payments (card information is processed directly by Stripe and does not pass through the Company's systems)
- Raccoon Financial, Inc.: bank transfer (invoice-based) payments ("Paid")
- Twilio Inc. (SendGrid): system-generated email delivery
- Zendesk, Inc.: help center and customer support

12. Personal Information Inquiry Desk
For inquiries regarding the Company's handling of personal information in general, please contact:
Little Help Agency LLC, Personal Information Inquiry Desk
Email: privacy_info@littlehelp.co.jp